Setup the branding for your site. Branding applies to the web interfaces to your site, branding does not exist for FTP and SFTP.
On the top panel set the fonts and colors which are used on your site and on the Web Widget. You can choose from one of the five pre-set schemes, or setup and save a customer scheme.
On the lower panel setup the Web interface to your site. You can upload and position your logo and select the background color. You can also set the format of the page.